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Digital Marketing in Sports

START NOW!

Payment by installments available

Start date

Jan 10, 2025

Duration

2 months

Level

Introductory

Average dedication

6/8 weekly hours

DELIVERY MODE

100% online

Delivered in

English

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Learn from the best!

The Certificate in Digital Marketing in Sports provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips and templates which can be used within the sports executive’s club or federation. Its courses focus on 4 broad topics:

1. Trends, research and strategy
2. Branding and communications in content plan and
crisis management
3. Generating revenue data and resource
4. Focusing on the fan

LEARN TO

• Conduct a digital audit.2
• Gain a basic understanding of data and the single view of the customer (SVC).
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.
• Gain a greater understand of the various income streams available.
• Gain a deeper understanding on how to use digital to engage a fan base.

TARGET AUDIENCE

• Managers of organizations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialized knowledge.
• Professionals in general, interested in this subject.