Investment and return: why sponsors pay millions to their sports stars
Roger Federer is the third best-paid celebrity by sponsors in 2020 and the first among the athletes on the list.
Roger Federer is the third best-paid celebrity by sponsors in 2020 and the first among the athletes on the list.
Capital is one of the key resources you will need to develop your business. When it comes to growing your business, you need to pay close attention to how and when cash is produced.
It made the news in June, and a change of attitude took place from one of the most commercially successful star players: Michael Jordan.
In the football world, it seems to be a generally accepted the fact that there are different sports cultures in each country.
On 26th December 1920, a Women’s Premier League match was held at the Goodison Park stadium in Liverpool.
For many entrepreneurs raising venture capital (VC) is what brings reality to the dream.
Few teams have been reluctant to change the name of their stadiums like the European teams. Giving part of their identity to a brand is something a lot of fans are not willing to do.
The state-of-the-art model for stadium management, which is already widely established in the US, has been largely applied to the European market and in the rest of the world.
The biggest European football teams have two to four times more followers on social networks than the populations of their own countries. Asians represent the largest portion of these foreign fans, and most particularly China.
The greatest innovations over the last twenty years have been created by digital products.