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MORE INFORMATION

Digital Marketing in Sports

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Payment by installments available

Start date
05/11/2024
Duration
2 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
100% online
Delivered in
English

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Privacy policy:

Your personal information will be processed by FC Barcelona under NIF G-08266298 with the purpose of send you information about the products you have requested, as well as information about products that may be of interest to you. Your information may be shared with any third-party who provides services to the Club. You may exercise your rights to access, correct, and delete your information, as well as other rights. You may consult the additional information detailed in the Privacy Policy.

Learn from the best!

The Certificate in Digital Marketing in Sports provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips and templates which can be used within the sports executive’s club or federation. Its courses focus on 4 broad topics:

1. Trends, research and strategy
2. Branding and communications in content plan and
crisis management
3. Generating revenue data and resource
4. Focusing on the fan

 

LEARN TO

• Conduct a digital audit.2
• Gain a basic understanding of data and the single view of the customer (SVC).
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.
• Gain a greater understand of the various income streams available.
• Gain a deeper understanding on how to use digital to engage a fan base.

 

TARGET AUDIENCE

• Managers of organizations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialized knowledge.
• Professionals in general, interested in this subject.