Certificate in Fan Engagement


Payment by installments available

Start date
Jul 10, 2024
4 months
Average dedication
6/8 weekly hours
100% online
Delivered in

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Learn from the best!

Globally, in the majority of leagues, attendances are falling. This is due to many factors, including the primacy of digital services (including eSports, gaming, the streaming / broadcast of matches and fantasy leagues); the impact of broadcasting deals on changes to kick off times and match days; ticket pricing; the evolution of different working patterns; the emergence of many other leisure and sporting options (including start-up and expansion sports) and negative external perceptions of football, with anti-social behaviour, violence, racism and homophobia, all cited as barriers to attendance and engagement.

In recent years, the concept of Fan Engagement in football has emerged as a way for federations, associations, leagues and clubs to strengthen supporter relationships and, as a consequence, to more sustainably grow attendances.



• Develop a detailed understanding of Fan Engagement: its definition, history, principles, practices & rationale.
• Understand the nature of fans and fandom so as to put fans at the centre of club, league and / or national association activity.
• Create a Fan Engagement strategy & to design the optimum fan experience including all relevant ‘touch points’ and for all key fan segments.
• Create a culture of engagement at an association, league or club (Fan Engagement Leadership).



• Managers of organizations linked to clubs, federations, associations and/or leagues.
• Members of agencies, consulting firms and/or startups focused on providing comprehensive solutions for fan engagement / experience.
• Professionals in general, interested in this subject.