Sports Ticketing

€ 450 4 monthly payments of € 112.5

More Information

€ 450

4 monthly payments of € 112.5

Start date

Aug 10, 2024

Level: Introductory
Delivery mode: Online-based
Duration: 2 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

Sports Ticketing is a program designed to manage the income and operations management of the venues of a sports club, especially in the football industry.

The program is aimed at those professionals in the football industry who are seeking to start or improve their commercial career within the football industry. At the end of the 2 courses, participants will be able to influence and lead change in terms of income and digital transformation in the context of the exploitation of venues in the football industry.

The curriculum has as an objective to encompass the following milestones:

  • Introduction to the business of facilities in the field of football
  • Management of football clubs stadiums and operations
  • Data analysis in football
  • Fan Engagement (Business To Fan – B2F)
  • Digital marketing strategies and monetisation in football
  • Final project

EXPERT ADVISORS

Profesor

Octavi Tarrés
Business Development & Partnership Manager in FC Barcelona
Profesor

José Luis Beltrán Andreu
Digital Project Manager in FC Barcelona
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MODULE 1: Sport spaces in the digital era
MODULE 2: Sales strategy with digital transformation
MODULE 3: Facilities management, in the focus of digitization
MODULE 4: Customer Services

MODULE 1: Direct and indirect sales digitization
MODULE 2: Marketing strategy
MODULE 3: Digital business in sports
MODULE 4: New digital trends

Learn to

  • Manage facilities and commercial strategy to exploit them, as well as the logistics coordination and operations (after-sales and customer service) in the sports facilities.
  • Manage all the commercial and marketing tactics of the B2C and B2B sales channels, within all the digital transformation in which the sports industry is involved.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Accompaniment, monitoring and virtual support from an expert in the field
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress

Education

Programs

4 monthly payments of € 112.5

€ 450

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