• Incorporate marketing as a discipline within the management of sports activities.
• Analyze, create and manage sports products and services.
• Identify and attract brands that invest in the sports market.
• Take advantage of opportunities to create public events with sports sponsors.
• Create a successful external communication strategy.
• Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.