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MORE INFORMATION

Professional Diploma in Sports Communication and Fan Engagement

Start date
05/11/2024
Duration
8 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
100% online
Delivered in
English

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Your personal information will be processed by FC Barcelona under NIF G-08266298 with the purpose of send you information about the products you have requested, as well as information about products that may be of interest to you. Your information may be shared with any third-party who provides services to the Club. You may exercise your rights to access, correct, and delete your information, as well as other rights. You may consult the additional information detailed in the Privacy Policy.

Learn from the best!

 

LEARN TO

• Master central aspects of an external communication strategy.

• Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.

• Create a digital marketing plan.

• Build a brand online.

• Create a communications and content plan.

• Develop a detailed understanding of Fan Engagement: its definition, history, principles, practices & rationale.

• Understand the nature of fans and fandom so as to put fans at the centre of club, league and / or national association activity.

• Create a Fan Engagement strategy & to design the optimum fan experience including all relevant ‘touch points’ and for all key fan segments.

• Create a culture of engagement at an association, league or club (Fan Engagement Leadership).