Learn from the best!
• Master central aspects of an external communication strategy.
• Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.
• Develop a detailed understanding of Fan Engagement: its definition, history, principles, practices & rationale.
• Understand the nature of fans and fandom so as to put fans at the centre of club, league and / or national association activity.
• Create a Fan Engagement strategy & to design the optimum fan experience including all relevant ‘touch points’ and for all key fan segments.
• Create a culture of engagement at an association, league or club (Fan Engagement Leadership).