Mestrado Global em Gestão Desportiva e Habilidades Legais
Organizado por:
Este programa fornece instrução fundamental sobre a indústria do desporto, combinada com treinamento específico em gestão desportiva (contabilidade, finanças, marketing, gestão de pessoal e análise) e direito (lei de propriedade intelectual e resolução alternativa de litígios).
DATA DE INÍCIO
Abril (anualmente)
DURAÇÃO
1 ano
IDIOMA
Inglês
PREÇO
TBD
FORMATO
Online; encontro obrigatório de seis dias em Barcelona no final do programa
DESTINADO A
Este Mestrado foi concebido para graduados em Administração de Empresas, Direito e Economia, bem como para profissionais de outras áreas que desejam desenvolver suas carreiras no mundo dos desportos; e atletas profissionais que, após se aposentarem da competição, aspiram a continuar no campo esportivo como gestores.
PROGRAMA CURRICULAR
1. ORGANIZATION AND INTERNATIONAL STRUCTURE OF SPORTS
- International Federations
- Olympic International Committee and Olympic International Academy
- EU and sports organizations
- Analysis of state structures
- Clubs
- Groups
- National and territorial sports federations
- Professional leagues
- Companies
- Foundations
- Other entities
- Financial structure (budget and budgetary control, insolvency)
- Good governance in sports institutions / Corporate Social Responsibility
- US system
3. MANAGEMENT AND ORGANIZATION OF COMPETITIONS AND SPORTS
- Contractual legal structures
- Financial structures
- Management and exploitation of sports facilities
4. REGULATION OF THE PREVENTION OF VIOLENCE IN SPORTS
- International regulations and their application
- Comparative analysis
- Regulations and comparative analysis
- Regulation against doping in various countries: United States, Canada, Italy, France, Spain
- W.A.D.A structure and organization, and The World Anti-Doping Code
7. DISPUTE RESOLUTION MECHANISM: ARBITRATION AND MEDIATION
- Mediation and arbitration in sports
- TAS: structure and function
- International comparative study on arbitration tribunals (ECA, BAT, TAF, TEAD, etc.)
8. STATUS AND TRANSFERS OF PLAYERS
- Contract models
- Transfers and loans of players (national/international)
- Influence of FIFA regulations (Statutes of players)
- Training compensation / Solidarity mechanism
9. REPRESENTATION AND INTERMEDIATION
- Concept and execution
- Players’ agents/FIFA
- European Agency contract model. State examples
- Minors
10. LABOR REGULATION IN SPORTS
- Sport and work in the EU
- Professional athletes / amateur athletes
- Comparative analysis of state regulations
- Alterations in the development of the employment relationship: national teams
- The free movement of workers vs. restriction clauses
- EU rules on recognition of professional qualifications in the field of sport
- Comparative analysis
- Direct and indirect taxes
- Tax benefits
- Tax planning
- Taxation of income from exploitation of image rights
- Taxation of sponsorship
12. INTELLECTUAL AND INDUSTRIAL PROPERTY
- Players’ image rights
- Brands and distinctive signs
- Protection of sports broadcasting rights
- Impact of the de-regulated markets on competitive balance in European Sports
13. SPORTS SPONSORSHIP AGREEMENTS
- Definition. Comparative Law practical analysis
- The right to commercially exploit the image of athletes
- Image rights contracts / Merchandising
- Concept
- Sports entities and sporting events marketing
- Sports marketing and new technologies: social networks
- Audiovisual rights: broadcasting of sports events
15. COMMUNICATION AND MANAGEMENT IN SPORTS
- Managers
- Coaches
- Players
16. RISKS AND SPORTS ASSURANCE
- Liability in sports
- Risk management
- Sports insurance
17. ETHICS AND INTEGRITY IN SPORTS
- Etical codes. Protection of sports values
- Combating corruption in sports
- Match-fixing and sports betting
18. DIRECTION OF SPORTS ENTERPRISES
- Strategic planning
- Management and financing of sports organizations
- Human resources management
- Corporate Social Responsibility
- Management of international events
- Exploitation of assets
OPORTUNIDADES PROFISSIONAIS
No final deste Mestrado, você poderá trabalhar nas seguintes áreas:
- Gestão de organizações desportivas
- Escritórios de advocacia
- Agente desportivo
- Consultoria desportiva
- Indústria de equipamentos desportivos
- Centros desportivos
- Federações
- Ligas
- Clubes e associações
- Treino e educação
- Gestão em empresas de serviços desportivos
- Organização de eventos desportivos