Master in Football Business (Blended)
Organized by:
The main objective of the Master in Football Business in partnership with the Cruyff Institute is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.
START DATE
September
COMPLETION DATE
June
DURATION
1 week of intensive sessions per month: 7 weeks of live streaming sessions, 2 weeks on campus in Barcelona (March 2020), Participation at the WFS Madrid - Optional (September 2019) Study Trip Amsterdam - optional (April 2019), Seminar Series: Football Industry Insights - Optional (June 2019)
LANGUAGE
Spanish
CREDITS
60 ECTS
PRICE
€ 140 Application Fee, € 1,250 Enrollment Fee and € 12,370 Tuition Fee
DEGREE
Master in Football Business
FORMAT
Blended: Online, in Barcelona, Spain and in Amsterdam, The Netherlands
TARGET AUDIENCE
The target audience of the program is diverse, ranging from qualified individuals wanting to pursue their dream job in the football industry, to well-established football business professionals who want to further develop their career, and current and former athletes who want to expand their knowledge in this area.
LEARNING OUTCOMES
From this Master you will obtain the skills and knowledge you need to:
- Understand the core theories that drive the football business and its organizational behavior and the existing interconnections between different players.
- Expand the necessary set of skills for managing clubs and other football related organizations in line with their stakeholder framework.
- Enhance the critical perception of the trends of the business and visualize the future developments of the football industry.
- Develop your leadership skills in order to improve the positive impact in the entire football environment.
)
SYLLABUS
INTRODUCTION TO THE MASTER
INTRODUCTION TO THE FOOTBALL
BUSINESS PARTICIPATION AT WFS MADRID *
* Optional. All included but hotel and flights.
HISTORY OF FOOTBALL AND POLITICS
FOOTBALL AND MEDIA
FOOTBALL FINANCES
FOOTBALL REVENUES
FAN ENGAGEMENT
FOOTBALL CASE STUDIES
FOOTBALL GOVERNANCE AND FINANCE
FOOTBALL SOCIOLOGY AND CORPORATE SOCIAL RESPONSIBILITY
FC BARCELONA BUSINESS
FC BARCELONA OPERATIONS
MANAGEMENT GAMES
STUDY TRIP AMSTERDAM *
* Optional. All included but flights.
THE MANAGEMENT OF A FOOTBALL CLUB
SEMINAR SERIES: FOOTBALL INDUSTRY INSIGHTS *
* Optional. All included but hotel and flights.
PROFESSIONAL OPPORTUNITIES
After completing this Master, you will be able to work in the following areas:
- Football club governing bodies (football federations and associations).
- Football facilities & events (tournament organizers, sports clubs).
- Community-based football (foundations, municipal governments).
- Sports consultancy (business initiatives).
- Intermediation services (agencies, player representation).
- Sports journalism (media).
- Marketing & sponsorship (private and public companies).