Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports

€ 960 10 monthly payments of € 96

More Information

€ 960

10 monthly payments of € 96

Start date

Aug 10, 2024

Level: Introductory
Delivery mode:
Duration: 8 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

IMPORTANT:

If you are or have been a participant in an online program of Barça Innovation Hub Universitas and you are interested in enrolling in this Professional Diploma, contact us via CHAT to guide you in the purchase process.

EXPERT ADVISORS

Profesor

Jim Condo
Principal, ETERNO Consulting. Adjunct professor, Florida Atlantic University.
Profesor

Jimmy Sanderson
Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. He actively researches the influence of social media on sport and consults with sport organizations on social media management.
Profesor

Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
Profesor

Geoff Wilson
Sports strategist focusing on sports organizations and various businesses involved in sports around the world. He’s currently working in strategic, marketing and communications consultancy roles for clients like UEFA, AFC, FIFA, FIBA and the Ulster Grand Prix.
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MODULE 1: Introduction to Sports Marketing
MODULE 2: Sports Marketing Methods and Tools
MODULE 3: Creating a Sports Marketing Plan
MODULE 4: Integration

MODULE 1: Products and services management
MODULE 2: Product and services plan execution
MODULE 3: Product development strategy
MODULE 4: Integration

MODULE 1: Sport Brand Management
MODULE 2: Prospecting for Potential Sponsorships
MODULE 3: Preparation and Closing of a Sponsorship Sale
MODULE 4: Integration

MODULE 1: Phases of Sponsorship Activation
MODULE 2: Sponsorship Activation Types and Maximization
MODULE 3: Key Sponsorship Indicators
MODULE 4: Integration

MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: The History of Media in Sports Communication and Collaborating with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact

MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media

MODULE 1: Trends, research and digital audit.
MODULE 2: Digital marketing strategy and online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management

MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing Attendance Model (GAM)

Learn to

  • Incorporate marketing as a discipline within the management of sports activities.
  • Analyze, create and manage sports products and services.
  • Identify and attract brands that invest in the sports market.
  • Take advantage of opportunities to create public events with sports sponsors.
  • Create an external communication strategy.
  • Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
  • Create a digital marketing plan.
  • Build a brand online.
  • Create a communications and content plan.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Accompaniment, monitoring and virtual support from an expert in the field
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress

Education

Programs

10 monthly payments of € 96

€ 960

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