Certificate in Sports Marketing and Sponsorship

€ 625 7 monthly payments of € 89.29

More Information

€ 625

7 monthly payments of € 89.29

Start date

Dec 25, 2024

Level: Introductory
Delivery mode:
Duration: 4 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organizations, and even athletes use to get funding and resources for their development.

Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.

EXPERT ADVISORS

Profesor

Jim Condo
ETERNO Consulting Director. Adjunct professor in Florida Atlantic University.
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MODULE 1: Introduction to sports
marketing
MODULE 2: Sports marketing methods
and tools
MODULE 3:Creating a sports
marketing plan
MODULE 4: Integration

MODULE 1: Sports brand
management
MODULE 2: Finding potential sponsors
MODULE 3: Preparing and closing a
sponsorship sale
MODULE 4: Integration

MODULE 1: Activation of sponsorship
MODULE 2: Types of activation
MODULE 3: Key sponsorship indicators
MODULE 4: Integration

MODULE 1: Management of products
and services
MODULE 2: Executing the products and
services plan
MODULE 3: Products development
strategy
MODULE 4: Integration

Learn to

  • Incorporate marketing as a discipline within the management of sports activities.
  • Analyze, create and manage sports products and services.
  • Identify and attract brands that invest in the sports market.
  • Take advantage of opportunities to create public events with sports sponsors.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
ACCOMPANIMENT, MONITORING AND VIRTUAL SUPPORT FROM AN EXPERT IN THE FIELD
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
SELF-ASSESSMENT TO MEASURE YOUR LEARNING PROGRESS

Education

ALL PROGRAMS

7 monthly payments of € 89.29

€ 625