BIHUB PATH

Business Intelligence in Sports

€ 200

Més informació
inicia
10/06/2024
Durada
1 month
Nivell
Advanced
Dedicació
6/8 hores setmanals
MODALITAT
Online-based
Impartit en
Spanish

CERTIFICAT

Barça Innovation Hub - Universitas

The sports industry is currently experiencing growth and becoming a more professional field. In this context, one of the most prominent and future-oriented areas of knowledge: Business Intelligence. It is essential for understanding the direction towards which any sports entity should navigate.

Business Intelligence is defined as a cross-sectional area within any sports property, aimed at improving the performance of its various departments and maximizing the institution’s revenue. This is achieved through a comprehensive understanding of the market, using data to better understand fans, and optimizing commercial asset inventory.

Currently, we believe there is little specific training on Business Intelligence and some confusion with other concepts such as Big Data or Data Science. For this reason, we believe this course can fill an existing gap and provide students with in-depth knowledge of one of the most strategic and relevant areas within the sports industry in the coming years.

Cursos que comprenen

Module 1: Introduction to Business Intelligence

BI Fundamentals
The Pillars of BI in Sports
Data Management
How to approach the sports commercial data
The Importance of Business Intelligence in the Team’s Strategy

Module 2: Audiences & Fan Segmentation
Fan-Centric Approach
Fan Funnel
Fan Profiling and Fan Persona
Fan affinity
Market Research
Audience Measurement

Module 3: Corporate Partnerships and Data
Commercial Strategy Solutions
Partnership Prospecting
Sponsorships Package Build-up & Reporting
Asset Management
Sponsorships Asset Construction & Management
Asset Media Valuation

Module 4: Data Visualization & Trends
How to Visualize Data
Audiences
Communicate visually the Fan-Centric Approach
Partnerships
Reporting the Commercial Prospecting
Asset Inventory visualisation
Emerging Technology
Key Trends in the Sports Market

Aprèn a

Understand and explain data relevant to the sports industry and its global comparison.

Explain data and incorporate it into commercial strategies using different tools.

Learn, at an introductory level, the use of Business Intelligence tools such as audience measurement, fan demographics, sponsorship inventory management, among others.

Define sponsorship and sales strategies.

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Què inclou?

ACCÉS AL MATERIAL D'ESTUDI LES 24 HORES, ON VULGUIS I DES DE QUALSEVOL DISPOSITIU.

ACCÉS AL MATERIAL D'ESTUDI LES 24 HORES, ON VULGUIS I DES DE QUALSEVOL DISPOSITIU.

ACOMPANYAMENT, SEGUIMENT I SUPORT VIRTUAL D’UN EXPERT EN LA MATÈRIA

ACOMPANYAMENT, SEGUIMENT I SUPORT VIRTUAL D’UN EXPERT EN LA MATÈRIA

Actividades y consignas con feedback personalizado

ACTIVITATS I CONSIGNES AMB FEEDBACK PERSONALITZAT

FÒRUMS DE DEBAT I INTERACCIÓ AMB COMPANYS DE TOT EL MÓN

FÒRUMS DE DEBAT I INTERACCIÓ AMB COMPANYS DE TOT EL MÓN

CERTIFICAT EMÈS PER BARÇA INNOVATION HUB I AVALAT PER LA INSTITUCIÓ CORRESPONENT.

CERTIFICAT EMÈS PER BARÇA INNOVATION HUB I AVALAT PER LA INSTITUCIÓ CORRESPONENT.

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