Certificate in Communication in Sports Organizations

€ 625 4 monthly payments of € 156,25

More Information

€ 625

4 monthly payments of € 156,25

Start date

Jan 10, 2025

Level: Introductory
Delivery mode: Online-based
Duration: 4 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

In this course, which is targeted at both new and established managers, Jimmy Sanderson and Sean D. Williams will teach the essential skills for managing the most relevant external communication tasks of their sports organizations in order to communicate effectively with their diverse audiences and achieve positive results.

EXPERT ADVISORS

Profesor

Jimmy Sanderson
Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. He actively researches the influence of social media on sport and consults with sport organizations on social media management.
Profesor

Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
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MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: Explain the Evolution of Sports Communication and Describe Effective Collaboration with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact

MODULE 1: Social Media and the Changing Organizational Environment
MODULE 2: Social Media Content and Engaging Audiences
MODULE 3: Social Media and Organizational Governance
MODULE 4: Social Media Strategies

MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media

MODULE 1: Sport Marketing and Branding
MODULE 2: Sports Marketing and Digital and Social Media
MODULE 3: Sponsorship and Sales
MODULE 4: Create a Successful Marketing Plan

Learn to

  • Complete most fundamental communication tasks on their own when a dedicated communications staff does not exist.
  • Manage the work of communications teams when the organization employs professional communicators.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
ACCOMPANIMENT, MONITORING AND VIRTUAL SUPPORT FROM AN EXPERT IN THE FIELD
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
SELF-ASSESSMENT TO MEASURE YOUR LEARNING PROGRESS

Education

ALL PROGRAMS

4 monthly payments of € 156,25

€ 625