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Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. He actively researches the influence of social media on sport and consults with sport organizations on social media management.
Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
In this course, which is targeted at both new and established managers, Jimmy Sanderson and Sean D. Williams will teach the essential skills for managing the most relevant external communication tasks of their sports organizations in order to communicate effectively with their diverse audiences and achieve positive results.
MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: Explain the Evolution of Sports Communication and Describe Effective Collaboration with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact
MODULE 1: Social Media and the Changing Organizational Environment
MODULE 2: Social Media Content and Engaging Audiences
MODULE 3: Social Media and Organizational Governance
MODULE 4: Social Media Strategies
MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media