Certificate in Social Media in Sports

€ 625 7 monthly payments of € 89.29

€ 625

7 monthly payments of € 89.29

Start date

Jun 10, 2024

Level: Introductory
Delivery mode: Online-based
Duration: 4 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

Social Media has become a major force in the Sports Industry. Athletes, Clubs, Leagues and Federations using official profiles to distribute their message to fan communities around the world. Social Media Platforms, such as Facebook, Instagram , Twitter and YouTube are often the first choices for updates, news and entertainment across all Sports.


This Certification Course is uniquely designed and fully dedicated for the sports industry profession, who would like to impact and evolve the fan and user experience. The course will provide you with all the basics of the evolution, to gain the full knowledge and understanding of its strategic value, enable you to to build your own social media strategy, determines platform roles, features and functionalities and responsibilities. The course equips you with relevant insights into monitoring skills, sports organisational workflow and process management. The pragmatic, hands-on course concludes with social media marketing, monetisation and key performance benchmarking and is a state of the art, fully designed for the participants to enhance its experience and mindset in Social Media Management by concluding these course program.

EXPERT ADVISORS

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Module 1: How did Social Media reach this relevance in Sports?
Module 2: Which platforms have been around?
Module 3: Information to Infotainment to Entertainment – the Content evolution
Module 4: From Athlete to Clubs, Leagues and Federations – The organizational impact of Social Media

Module 1: Identify Short Term Goals and Long Term Objectives
Module 2: Develop Social Media Platform roles for your Communication & Marketing Mix
Module 3: Content Planning – Why it's crucial to plan ahead?
Module 4: Other Departments Requirements – Social Media benefits overall organisation

Module 1: Why Monitoring and Data is important? Learn about cultural audience demands
Module 2: How data enables your strategy, workflow and efficiency?
Module 3: Negative Impact and Crisis – How Monitoring will benefit?!
Module 4: Sponsorship Monitoring – Deliver Insights and Reports to external partners

Module 1: Basic Understanding of Social Media Marketing and Monetisation
Module 2: How to develop content assets and campaigns on Social Media for Sponsors?
Module 3: Segmentation and Geographical Sponsorships – How Social Media creates new opportunities
Module 4: Best Practice Examples of Social Media Campaigns and Sponsorships

Learn to

  • Implement the tools, methods and strategies in relation to tactical analysis in football, providing specific skills to satisfy the demand for specific roles by professional clubs.
  • Identify the parameters and tactical elements of the start phase of the game, in order to select, organize and transmit the most important information effectively through the use of technological tools.
  • Understand the importance of ABP in current football and, above all, obtain resources and criteria to develop the analysis of this type of actions.
  • Apply the most relevant theoretical and practical content for the analysis of the high blood pressure phase in football, which will allow you to identify and recognize the different high blood pressure situations, as well as propose tasks for its training.
  • Learn about a new observation methodology focused on Formative Football based on your own team, from training sessions to matches.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Accompaniment, monitoring and virtual support from an expert in the field
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress

Education

Programs

7 monthly payments of € 89.29

€ 625