Business Intelligence in Sports

€ 200

Mais informação

€ 200

Inicia

Jan 10, 2025

Nível: introdutório
Modalidade: Online-based
Duração: 1 month
Dedicação: 6/8 hs por semana
Ensinado em: Spanish

Descrição

The sports industry is currently experiencing growth and becoming a more professional field. In this context, one of the most prominent and future-oriented areas of knowledge: Business Intelligence. It is essential for understanding the direction towards which any sports entity should navigate.

Business Intelligence is defined as a cross-sectional area within any sports property, aimed at improving the performance of its various departments and maximizing the institution’s revenue. This is achieved through a comprehensive understanding of the market, using data to better understand fans, and optimizing commercial asset inventory.

Currently, we believe there is little specific training on Business Intelligence and some confusion with other concepts such as Big Data or Data Science. For this reason, we believe this course can fill an existing gap and provide students with in-depth knowledge of one of the most strategic and relevant areas within the sports industry in the coming years.

PROFESSORES ESPECIALISTAS

Profesor

Edgar Bascón Aguilera
Professional in the sports industry with over 10 years of experience in Europe and LATAM in the fields of commercial and market intelligence consulting, thus developing a strong analytical capacity, strategic vision, and leadership in multidisciplinary teams. Currently, an alumni of the International MBA in Sports and Entertainment Industry from LaLiga Business School and currently responsible for Market Research and Fan Insights within the Business Intelligence team at FC Barcelona. Simultaneously, a co-founder of the Salta Alto Foundation (saltaalto.org), which aims to bring sports practice to the most vulnerable communities in Chile, where children at risk of social exclusion live.
Profesor

Profesor

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Module 1: Introduction to Business Intelligence

BI Fundamentals
The Pillars of BI in Sports
Data Management
How to approach the sports commercial data
The Importance of Business Intelligence in the Team’s Strategy

Module 2: Audiences & Fan Segmentation
Fan-Centric Approach
Fan Funnel
Fan Profiling and Fan Persona
Fan affinity
Market Research
Audience Measurement

Module 3: Corporate Partnerships and Data
Commercial Strategy Solutions
Partnership Prospecting
Sponsorships Package Build-up & Reporting
Asset Management
Sponsorships Asset Construction & Management
Asset Media Valuation

Module 4: Data Visualization & Trends
How to Visualize Data
Audiences
Communicate visually the Fan-Centric Approach
Partnerships
Reporting the Commercial Prospecting
Asset Inventory visualisation
Emerging Technology
Key Trends in the Sports Market

Aprende a

  • Understand and explain data relevant to the sports industry and its global comparison.
  • Explain data and incorporate it into commercial strategies using different tools.
  • Learn, at an introductory level, the use of Business Intelligence tools such as audience measurement, fan demographics, sponsorship inventory management, among others.
  • Define sponsorship and sales strategies.

Faça a certificação das suas habilidades

Devido à integração com tecnologias de supervisão remota, através do Certificado de Aprovação Verificado é possível:

  • Garantir a transparência do processo de certificação.
  • Valida a identidade do titular do certificado.
  • Acredita a aquisição de competências e habilidades específicas.

O que inclui?

ACESSO AO MATERIAL DE ESTUDO 24 HORAS, ONDE QUISER E A PARTIR DE QUALQUER DISPOSITIVO
Acompanhamento, acompanhamento e suporte virtual de um especialista na área
ACTIVIDADES E NOTAS COM FEEDBACK PERSONALIZADO
FÓRUNS DE DEBATE E INTERAÇÃO COM COMPANHEIROS DE TODO O MUNDO
CERTIFICADO EMITIDO PELO BARÇA INNOVATION HUB E VALIDADO PELA INSTITUIÇÃO CORRESPONDENTE.
Autoavaliações para medir o progresso de sua aprendizagem.

Educação

TODOS OS PROGRAMAS

€ 200