Sport as a lifestyle, sport as a profession, as a synonym for health, passion, companionship, challenge, and self-improvement. Sport as a device for social impact, as an instrument of education, as a source of well-being, job creation, and promoter of good practices.
Sport, as such, evolves, and those who can stay relevant and updated with the best practices will have the possibility to succeed and make an impact in their field.
This Professional Diploma covers introductory concepts of sports, developed by renowned experts in each field. From the athlete’s conception, their nutrition, performance, and psychological aspects; delving into the marketing of organizations, the management of key social networks in sports, and alternative monetization strategies, as well as an introduction to sports analytics and the importance of data in physical performance analysis.
The aim is to help those who want to enter the sports industry in all its possibilities, as (amateur, enthusiast, elite) athletes and as professionals in fields related to it: marketing, psychology, nutrition, data, business, etc.
