Descripció
In today’s increasingly digital and experience-driven world, the sports industry is undergoing a rapid transformation. The rise of streaming platforms, mobile-first fan engagement, social media interactivity, and data-driven personalization have created an urgent demand for organizations to deliver seamless customer journeys across digital and physical touchpoints. However, while technological tools are more available than ever, sports clubs, leagues, and federations often lack strategic alignment, execution capabilities, and skilled personnel to fully implement a holistic customer experience strategy. This module addresses that pressing need by preparing professionals to not only envision but also operationalize customer-centric digital strategies within the unique context of the sports business.
The labor market reflects a growing demand for digital strategists, CRM and data analysts, fan engagement managers, and digital transformation leaders within sports organizations—roles that blend technology fluency with business insight and customer empathy. Despite this, few educational programs offer a dedicated, applied curriculum focusing on the intersection of customer journey design, digital execution, and organizational capability in sports. By training future professionals to lead these efforts, this module responds to a significant educational gap while equipping graduates with the competencies to shape the political, social, and economic future of sport. From enhancing inclusion through better access and engagement to boosting commercial performance and cultural relevance, this module empowers learners to drive impact at every level of the sports ecosystem.
