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In today’s society, well into the 21st century, sports clubs face new and highly significant challenges. Despite their transversal nature, these challenges seem to fall outside the areas of knowledge and expertise of most traditional roles within such organizations—or at least, that is what some believe. This course will address one of the most fundamental aspects that concern businesses, public administrations, and even our daily lives: Digital Transformation.
This course explores the topic of Digital Transformation in business, focusing specifically on the unique needs of an industry as complex and distinct as the sports sector. It stands apart due to the way capital is distributed within these organizations, where the greatest assets are often the athletes themselves. However, even this may be undergoing its own transformation to some extent.
The course will cover broad topics such as the importance of implementing new technologies in businesses, the best and most widely used methodologies for execution, and other key factors that ensure the success of these investments.
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