Descripció
In recent years, the rise of social media as a platform for constructing narratives around sports has reshaped the landscape of communication, creating new communicative horizons. This course provides an insight into tactical communication in football and the development not only of the object of study, but also of the personal brand of the communicator and their skills to enhance the message.
This project is an opportunity for journalists or those interested in football analysis, with a special focus on the perspective of the game, the use of various tools, and the use of advanced statistics to create or dismantle sports commentaries.
