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Sports Tomorrow Congress 2023 begins to take shape. The benchmark event in the sports sector that discovers the most significant challenges of the industry and the most cutting-edge solutions, will take place from February 27 to 28, 2023 within the Mobile World Congress.
Never in the modern history of sports were major sporting events expected to be cancelled or postponed. Neither those that are planned long in advance, such as the Olympics, nor those happening every year, such as the national and international leagues.
2020 was going to be a historic year for sports sponsorship. Major sponsors have kept their investments, while companies that were most affected by the pandemic have drastically reduced their advertising and sponsorship budgets.
The last edition of Barça Sports Science Week was held from October 8 to 11 at Camp Nou. More than 1200 visitors and more than 60 speakers from 53 different nationalities attended to learn about the latest advances and case studies in sports science.