Strategies to improve fan engagement
The industry is at a point in which fan loyalty and engagement are extremely important for the sports and economic development of a club. How is this obtained?
The industry is at a point in which fan loyalty and engagement are extremely important for the sports and economic development of a club. How is this obtained?
Live broadcast will not vanish, but it is rapidly adapting to new ways of content consumption.
In sports, the audience attending the stadium is key. On the one hand, it is an indicator of the club’s reputation.
Currently, market analyses about potential clients in the sports industry is highly focused on Generation Z.
Sport has had a close relationship with mass media since printing turned the written press into a media accessible to every audience.
The biggest European football teams have two to four times more followers on social networks than the populations of their own countries. Asians represent the largest portion of these foreign fans, and most particularly China.
Michael Jordan is not history. Or maybe he is, but he certainly does not belong to the past, especially not his trainers, the first merchandising product linked to a sports star that paved the way for the creation of global brands from singular players’ names.
For the 2020-2021 season, European football has suffered an estimated loss of 4 billion Euros, the NBA has calculated 500 million dollars, the NFL 1,300, and the MLB 200.