Mental work, artificial intelligence and innovation in the medical field, protagonists of the first day of Sports Tomorrow Congress 23

Sports Tomorrow Congress, the sports innovation event by Barça Innovation Hub, started this Monday within the framework of the Mobile World Congress, with an agenda dedicated mainly to mental work, artificial intelligence and innovation in the medical field.

Barça Innovation Hub Launches Pilot Project for Holographic Museum Experience

BIHub’s latest pilot project, in partnership with Imverse, seeks to test and measure the impact of holographic technology on the user experience and fan engagement at the Sports Museum. The project involves an interactive holographic experience, where the authentic 3D holographic double of Marc-André Ter Stegen personally welcomes visitors as they discover the club’s history and achievements.

INDESCAT is the new Event Partner of the Sports Tomorrow Congress

Less than a month left for the Sports Tomorrow Congress 2023 and preparations are still underway to make this edition, held at the Mobile World Congress, the best to date. Today we announce the collaboration of INDESCAT, the Catalan cluster of the sports industry. This cluster, which works to improve the competitiveness of its members, has more than 120 associated companies and entities that offer services and products to the entire sports and physical activity market.

Barcelona Health Hub and Barça Innovation Hub join forces

The collaboration has been made official today at Camp Nou’s presidential box. From Barcelona Health Hub, Luis Badrinas (CEO), Cristian Pascual (President), Oscar García Esquirol (Vicepresident and Medical Director) and Eva Rosell (General Director) were present. On FC Barcelona’s side, Àngel Riudalbàs (member of the board of directors and responsible for Barça Innovation Hub) and Albert Mundet (Director of Barça Innovation Hub) attended the event.

Barcelona Health Hub, new Event Partner of Sports Tomorrow Congress

The next edition of Sports Tomorrow Congress will count on Barcelona Health Hub as Event Partner. Thus, STC23 adds a key partner in the healthcare industry.

Sports Tomorrow Congress and Mobile World Congress. A perfect collaboration

This agreement marks the start of a new way towards the popularization of advancements and innovations in the sports world, thanks to the collaboration of two of the most important congresses in the sector at a global level.

FC Barcelona, the most innovative sports club in the world, according to Sports Innovation Lab

FC Barcelona has been crowned this 2022 as the most innovative club in the world in the Top 25 Most Innovative Teams in the World. The study, made by the American consulting firm Sports Innovation Lab , analyzes the 10 most important leagues in the world to create a ranking of the sports clubs which best fan interaction generate.


Is it possible to innovate or come up with new ideas in the sports industry using the chef’s technique? How can adapt these insights to our process? What have we learned?


The last edition of Barça Sports Science Week was held from October 8 to 11 at Camp Nou. More than 1200 visitors and more than 60 speakers from 53 different nationalities attended to learn about the latest advances and case studies in sports science.


We are pleased to announce our venture with Coplays. A Finnish app for coaches, allowing them to easily create animated drills, plays and drawings which are convenient to their needs.