BIHUB PATH

Business Intelligence in Sports

€ 200

Start date
06/10/2024
Duration
1 month
Level
Advanced
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
Spanish

CERTIFICATE

Barça Innovation Hub - Universitas

The sports industry is currently experiencing growth and becoming a more professional field. In this context, one of the most prominent and future-oriented areas of knowledge: Business Intelligence. It is essential for understanding the direction towards which any sports entity should navigate.

Business Intelligence is defined as a cross-sectional area within any sports property, aimed at improving the performance of its various departments and maximizing the institution’s revenue. This is achieved through a comprehensive understanding of the market, using data to better understand fans, and optimizing commercial asset inventory.

Currently, we believe there is little specific training on Business Intelligence and some confusion with other concepts such as Big Data or Data Science. For this reason, we believe this course can fill an existing gap and provide students with in-depth knowledge of one of the most strategic and relevant areas within the sports industry in the coming years.

Courses' syllabus

Module 1: Introduction to Business Intelligence

BI Fundamentals
The Pillars of BI in Sports
Data Management
How to approach the sports commercial data
The Importance of Business Intelligence in the Team’s Strategy

Module 2: Audiences & Fan Segmentation
Fan-Centric Approach
Fan Funnel
Fan Profiling and Fan Persona
Fan affinity
Market Research
Audience Measurement

Module 3: Corporate Partnerships and Data
Commercial Strategy Solutions
Partnership Prospecting
Sponsorships Package Build-up & Reporting
Asset Management
Sponsorships Asset Construction & Management
Asset Media Valuation

Module 4: Data Visualization & Trends
How to Visualize Data
Audiences
Communicate visually the Fan-Centric Approach
Partnerships
Reporting the Commercial Prospecting
Asset Inventory visualisation
Emerging Technology
Key Trends in the Sports Market

Learn to

Understand and explain data relevant to the sports industry and its global comparison.

Explain data and incorporate it into commercial strategies using different tools.

Learn, at an introductory level, the use of Business Intelligence tools such as audience measurement, fan demographics, sponsorship inventory management, among others.

Define sponsorship and sales strategies.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress