Certificate in Monetising strategies for sport

€ 625

€ 625

Start date

Jun 10, 2024

Level: Introductory
Delivery mode: Online-based
Duration: 4 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially. Alongside and in response to this need, we also see the multiplication of opportunities for sportorganisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer focused, business focused and alternative revenue generation strategies used within the sport industry. Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.

EXPERT ADVISORS

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Module 1: Revenue models for sport organisations –How do sport entities make money
Module 2: Ticketing strategies –Utility vs profit maximisation
Module 3: Ticketing decisions –Pricing strategies
Module 4: Merchandising –Licencing agreements and the value of licenced products

Module 1: Sponsorship the pros –The financial benefits of sponsorship deals
Module 2: Sponsorship the cons –The financial pitfalls of sponsorship deals
Module 3: Broadcasting rights –Monetising a symbiotic relationship
Module 4: New broadcasting strategies –Monetising new and social media

Module 1: State funding –Local, national and international funding strategies
Module 2: Revenue sources for non-commercialised sport –Novel revenue strategies for smaller sport organisations
Module 3: Brand extensions –Monetising the sport brand
Module 4: Economies of scale and Cross-promotion -Horizontal and vertical integration & Listing

Module 1: Fan engagement –Why fans love to pay for sports
Module 2: Fan memberships –Monetising exclusivity and demand
Module 3: Offline and online communities –Gaining fromfan loyalty
Module 4: New online fan spaces –Current and future monetising trends

Learn to

  • Implement the tools, methods and strategies in relation to tactical analysis in football, providing specific skills to satisfy the demand for specific roles by professional clubs.
  • Identify the parameters and tactical elements of the start phase of the game, in order to select, organize and transmit the most important information effectively through the use of technological tools.
  • Understand the importance of ABP in current football and, above all, obtain resources and criteria to develop the analysis of this type of actions.
  • Apply the most relevant theoretical and practical content for the analysis of the high blood pressure phase in football, which will allow you to identify and recognize the different high blood pressure situations, as well as propose tasks for its training.
  • Learn about a new observation methodology focused on Formative Football based on your own team, from training sessions to matches.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Accompaniment, monitoring and virtual support from an expert in the field
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress

Education

Programs

€ 625