Description
With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially. Alongside and in response to this need, we also see the multiplication of opportunities for sportorganisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer focused, business focused and alternative revenue generation strategies used within the sport industry. Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.
