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MORE INFORMATION

Certificate in Sport Management

€ 625

4 monthly payments of 156,25

More Information
Start date
05/10/2024
Duration
4 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
Alex Gil
Business and strategic planning analyst at FC Barcelona, previously responsible for the club's Innovation and Digital operations. Coordinator of a research project on applications of artificial intelligence in business and strategy in the sports sector. Alex is also co-author of the papers: 'When are they coming? Understanding and forecasting the timeline of arrivals at FC Barcelona stadium on match days' published in November 2021 and finalist of the MIT Sloan Sports Conference 2022, and 'The Camp Nou Stadium as a Testbed for City Physiology: A Modular Framework for Urban Digital Twins' published in October 2021'.
Profesor
Profesor
Albert Bagó Pintó
Business Analytics & Strategy Officer en FC Barcelona
Profesor
Profesor
Dr Argyro Elisavet Manoli
A world-renowned expert, practitioner and academic in sports marketing and commercial. With years of experience working in professional football clubs, sports governing bodies and international sports events. She has conducted ample research on the area, publishing numerous books, policy reports and studies in highly esteemed academic journals, and delivering research-informed lectures in Universities and conferences around the world.
Profesor
Profesor
Jim Condo
ETERNO Consulting Director. Adjunct professor in Florida Atlantic University.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

The Certificate in Sport Management is your gateway to a successful career in the sports industry. In a rapidly evolving landscape, understanding the nuances of football organizations is paramount. Our program offers a deep dive into the core of sports management, unravelling the complexities of high-level football clubs’ strategic decisions and financial frameworks. Participants will not only acquire essential financial and marketing skills but also develop a strategic vision crucial for success.

 

Beyond theoretical knowledge, participants will engage in hands-on learning, enabling them to create effective marketing plans, optimise financial resources, and foster sustainable growth for sports organizations. Modules ranging from football business keys to sports marketing integration, empower participants to become dynamic leaders who shape the future of sports management. Gain insights and a competitive edge by equipping yourself with the skills needed to lead with confidence and make a significant impact in the sports industry.

Courses' syllabus

Module 1: Football economic activity - Key figures of the football industry.
Module 2: Football Organisations (global, national, local).
Module 3: Tournaments and football leagues.
Module 4: Football Clubs (Barça included).

Module 1: Strategy development.
Module 2: Barça’s strategic planning model - General perspective of Barça’s strategic plan.
Module 3: Use of data at the club.
Module 4: Football new reality - The future of the football industry

Module 1: Introduction to Sports Marketing
Module 2: Sports marketing methods and tools
Module 3: Creating a Sports Marketing Plan
Module 4: Integration

Module 1: Financial Concepts
Module 2: Financial Systems and how they operate
Module 3: Accounting and auditing
Module 4: Budgeting and investment appraisals

Learn to

Develope the managerial skills needed to have a leadership vision for a football club and developing the brand strategy to structure, position and manage the brand in the new digital era.

Be able to incorporate marketing as a discipline in sport management.

Understand and evaluate accounting and auditing in sports organisations. Conduct budgeting and investment appraisals.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress