BIHUB PATH

Certificate in Strategic Management for Sports Events, Leagues & Competitions

€ 625

4 monthly payments of € 156,25

Start date
03/10/2024
Duration
4 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
Dr Michael Anagnostou
Dr. Michael Anagnostou is a University Teacher in Sport Management & Quantitative Research at Loughborough University. He has held senior positions in organizations and events such as FIFA World Cups General Coordinator, UEFA events Delegate, Nottingham Forest F.C. Director of Football Operations, Athens 2004 Olympic Games football competition manager, Super League - Greece CEO and Competitions’ Director, European Football Leagues’ assembly member, and ARIS Thessaloniki F.C. marketing manager. Dr. Anagnostou holds a PhD in Sports Science (with a focus on Events Brand Management), an MSc in Sports and Recreation Management, and a Bachelor's Degree in Sports Science and Physical Education.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

Sports events, leagues and competitions are continuously evolving and expanding in response to changing sports consumers’ preferences, technological advancements, and the increasing global reach of sports. These developments present exciting opportunities for growth and innovation, with new markets, new digital distribution channels, emerging sports and evolving competition formats. To navigate this competitive landscape and uncover untapped potential, it is essential to understand the event brand ecosystem, adapt to market trends, cater to audience needs, and embrace modern technological, governance, planning, legacy and sustainability approaches.

The certificate places a strong emphasis on the strategic management of events, professional leagues, and competitions as unique brands, with the goal of effectively engaging target audiences. It recognizes the significance of customer satisfaction and the evolving needs of consumers, while also addressing the profound impact of rapid technological advancements on the event management landscape. It also provides participants with a comprehensive understanding of the frameworks and strategies necessary for effective governance in sports events, professional leagues, and competitions. It also ensures the long-term legacy of events, leagues and competitions and fosters their social, financial, and environmental sustainability.

As the number of organized events across various sectors continues to rise, there is a growing demand for skilled professionals capable of strategically organizing and managing sports events, professional leagues, and competitions. This certificate equips participants with a well-rounded skill set, preparing them for diverse career opportunities in event planning, services and operations, marketing, brand management, and technology-driven event management. By incorporating governance and sustainability practices, program participants will contribute to the positive impact of sports events, foster stronger stakeholder relationships, and establish a reputable position within the industry. Ultimately, graduates of this certificate will play a significant role in shaping the future of the event management industry, driving its overall development, and making meaningful contributions to society.

Courses' syllabus

Module 1: The Sport Events Brand Ecosystem
Module 2: Creating Brand Equity for Sport Events
Module 3: Sports Event Brand Communications
Module 4: Sport Sponsorship & Fan Engagement

Module 1: Customer expectations and satisfaction
Module 2: Understanding of customer needs
Module 3: Service delivery
Module 4: Perceived service quality

Module 1: Sport Events Governance
Module 2: Sustainability in Sport Events
Module 3: Sport Events Accountability & Transparency
Module 4: Sport Events Ethics

Module 1: Artificial Intelligence and Data Analytics
Module 2: Digital Fan Engagement
Module 3: Stadium & facilities technology operations
Module 4: E-Sports and Metaverse

Learn to

Effectively manage and market sports event brands.

Manage service quality in sports events, considering customer expectations and needs.

Effectively govern and promote sustainability in sports events.

Utilize technology and digital platforms in sports event management.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress