Certificate in Strategic Planning in Sports Organizations

Sports organizations (International Federations, National Federations, Leagues, Clubs, Venues…), as well as media, sponsors, and other sports-related stakeholders, are facing challenges in an always more complex environment. No one can predict the future, but every organization has the power to design its ambitions and the path to its success. Strategic planning is therefore highly important to identify the roadmap to success, defining where we come from and who we are, where we want to be, and how to make it happen. And it is not about wishful thinking. It is about designing a relevant and realistic plan embraced by the entire company and its stakeholders. A plan that will drive the staff’s energies toward a common goal, that will drive adequate resources to make it happen, that will drive leadership decisions in the future. Having a clear plan clearly avoids a lack of direction and all that is involved in uncertainties, and waste of resources and energies. And a strategic plan is followed by an execution plan, or action plan, driven by the leadership, to be implemented and monitored in detail thanks to clear processes. In this certificate, we offer a clear understanding of the keys to strategic planning, a step-by-step process to design your plan, how to create the execution plan and ensure a process to optimize the implementation. It will help leadership teams working in sports organizations (from leagues to clubs, to federations…) or any organization to design the future they want for “their” organization. Learnings & tools will be illustrated by case studies from different sports organizations to clearly envision what we speak about.