Digital Marketing in Sports

€ 450 4 monthly payments of € 112.5

More Information

€ 450

4 monthly payments of € 112.5

Start date

Aug 10, 2024

Level: Introductory
Delivery mode: Online-based
Duration: 2 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

Digital Marketing is fundamental to the modern sports club or federation. The industry is changing fast, with many sports executives using innovative ways to engage and reach their fan base, while at the same time generating multiple income streams from a wide range of digital activities.

The Digital Marketing in Sports program provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips and templates which can be used within the sports executive’s club or federation. Its courses focus on 4 broad topics:

  1. Trends, research and strategy
  2. Branding and communications in content plan and crisis management
  3. Generating revenue data and resource
  4. Focusing on the fan

This program aims to provide participants with the knowledge and skills required to develop a sports digital marketing plan that can be implemented within their club or federation.

EXPERT ADVISORS

Profesor

Geoff Wilson
Sports strategist focusing on sports organizations and various businesses involved in sports around the world. He’s currently working in strategic, marketing and communications consultancy roles for clients like UEFA, AFC, FIFA, FIBA and the Ulster Grand Prix.
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MODULE 1: Trends, research and digital audit
MODULE 2: Digital marketing strategy and Online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management

MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing attendance model

Learn to

  • Conduct a digital audit
  • Gain a basic understanding of data and the single view of the customer (SVC)
  • Create a digital marketing plan
  • Build a brand online
  • Create a communications and content plan
  • Gain a greater understand of the various income streams available
  • Gain a deeper understanding on how to use digital to engage a fan base

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Accompaniment, monitoring and virtual support from an expert in the field
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress

Education

Programs

4 monthly payments of € 112.5

€ 450

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