Digital Marketing in Sports

€ 450 4 monthly payments of € 112.5

€ 450

4 monthly payments of € 112.5

Start date

Jun 10, 2024

Level: Introductory
Delivery mode: Online-based
Duration: 2 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

Digital Marketing is fundamental to the modern sports club or federation. The industry is changing fast, with many sports executives using innovative ways to engage and reach their fan base, while at the same time generating multiple income streams from a wide range of digital activities.

The Digital Marketing in Sports program provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips and templates which can be used within the sports executive’s club or federation. Its courses focus on 4 broad topics:

  1. Trends, research and strategy
  2. Branding and communications in content plan and crisis management
  3. Generating revenue data and resource
  4. Focusing on the fan

This program aims to provide participants with the knowledge and skills required to develop a sports digital marketing plan that can be implemented within their club or federation.

EXPERT ADVISORS

  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |
  • COURSES THAT COMPOSE |

MODULE 1: Trends, research and digital audit
MODULE 2: Digital marketing strategy and Online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management

MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing attendance model

Learn to

  • Implement the tools, methods and strategies in relation to tactical analysis in football, providing specific skills to satisfy the demand for specific roles by professional clubs.
  • Identify the parameters and tactical elements of the start phase of the game, in order to select, organize and transmit the most important information effectively through the use of technological tools.
  • Understand the importance of ABP in current football and, above all, obtain resources and criteria to develop the analysis of this type of actions.
  • Apply the most relevant theoretical and practical content for the analysis of the high blood pressure phase in football, which will allow you to identify and recognize the different high blood pressure situations, as well as propose tasks for its training.
  • Learn about a new observation methodology focused on Formative Football based on your own team, from training sessions to matches.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Accompaniment, monitoring and virtual support from an expert in the field
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress

Education

Programs

4 monthly payments of € 112.5

€ 450