Professional Diploma in Sports Communication and Fan Engagement

€ 960 10 monthly payments of € 96

More Information

€ 960

10 monthly payments of € 96

Start date

Aug 10, 2024

Level: Introductory
Delivery mode:
Duration: 8 months
Average dedication: 6/8 weekly hours
Delivered in: English

Description

IMPORTANT:

If you are or have been a participant in an online program of Barça Innovation Hub Universitas and you are interested in enrolling in this Professional Diploma, contact us via CHAT to guide you in the purchase process.

EXPERT ADVISORS

Profesor

Jimmy Sanderson
Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. He actively researches the influence of social media on sport and consults with sport organizations on social media management.
Profesor

Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
Profesor

Geoff Wilson
Sports strategist focusing on sports organizations and various businesses involved in sports around the world. He’s currently working in strategic, marketing and communications consultancy roles for clients like UEFA, AFC, FIFA, FIBA and the Ulster Grand Prix.
Profesor

Mark Bradley
UEFA Mentor. Director of The Fan Experience Company.
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MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: The History of Media in Sports Communication and Collaborating with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact

MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media

MODULE 1: Trends, research and digital audit
MODULE 2: Digital marketing strategy and online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management

MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing Attendance Model (GAM)

MODULE 1: The Origins of Fan Engagement
MODULE 2: Defining the Fan
MODULE 3: The Rationale for Fan Engagement
MODULE 4: Building a Fan Engagement Strategy

MODULE 1: Club Identity: ‘Same song, different lyrics?’
MODULE 2: Understanding & Engaging with your Fan Base
MODULE 3: Delivering Value in the Fan Experience
MODULE 4: People & Culture

MODULE 1: Fan v Customer: A love based on friction, emotion and irrationality
MODULE 2: Understanding Fan Behaviour 
MODULE 3: Fan Consultation & Structured Dialogue
MODULE 4: Growing Engagement (Data and Measures)

MODULE 1: An introduction to Fan Engagement Leadership
MODULE 2: A Model for Engagement
MODULE 3: Community Engagement
MODULE 4: Embedding Fan Engagement

Learn to

  • Master central aspects of an external communication strategy.
  • Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
  • Create a digital marketing plan.
  • Build a brand online.
  • Create a communications and content plan.
  • Develop a detailed understanding of Fan Engagement: its definition, history, principles, practices & rationale.
  • Understand the nature of fans and fandom so as to put fans at the centre of club, league and / or national association activity.
  • Create a Fan Engagement strategy & to design the optimum fan experience including all relevant ‘touch points’ and for all key fan segments.
  • Create a culture of engagement at an association, league or club (Fan Engagement Leadership).

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantee transparency of the certification process.
  • Validates the identity of the certificate holder.
  • Accredits the acquisition of specific competencies and skills.

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Accompaniment, monitoring and virtual support from an expert in the field
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress

Education

Programs

10 monthly payments of € 96

€ 960

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