Descripció
The sports industry is currently experiencing growth and becoming a more professional field. In this context, one of the most prominent and future-oriented areas of knowledge: Business Intelligence. It is essential for understanding the direction towards which any sports entity should navigate.
Business Intelligence is defined as a cross-sectional area within any sports property, aimed at improving the performance of its various departments and maximizing the institution’s revenue. This is achieved through a comprehensive understanding of the market, using data to better understand fans, and optimizing commercial asset inventory.
Currently, we believe there is little specific training on Business Intelligence and some confusion with other concepts such as Big Data or Data Science. For this reason, we believe this course can fill an existing gap and provide students with in-depth knowledge of one of the most strategic and relevant areas within the sports industry in the coming years.
