Description
IMPORTANT:
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IMPORTANT:
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MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: The History of Media in Sports Communication and Collaborating with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact
MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media
MODULE 1: Trends, research and digital audit
MODULE 2: Digital marketing strategy and online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management
MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing Attendance Model (GAM)
MODULE 1: The Origins of Fan Engagement
MODULE 2: Defining the Fan
MODULE 3: The Rationale for Fan Engagement
MODULE 4: Building a Fan Engagement Strategy
MODULE 1: Club Identity: ‘Same song, different lyrics?’
MODULE 2: Understanding & Engaging with your Fan Base
MODULE 3: Delivering Value in the Fan Experience
MODULE 4: People & Culture
MODULE 1: Fan v Customer: A love based on friction, emotion and irrationality
MODULE 2: Understanding Fan Behaviour
MODULE 3: Fan Consultation & Structured Dialogue
MODULE 4: Growing Engagement (Data and Measures)
MODULE 1: An introduction to Fan Engagement Leadership
MODULE 2: A Model for Engagement
MODULE 3: Community Engagement
MODULE 4: Embedding Fan Engagement
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
10 monthly payments of € 96