IMPORTANT:
If you are or have been a participant in an online program of Barça Innovation Hub Universitas and you are interested in enrolling in this Professional Diploma, contact us via CHAT to guide you in the purchase process.
Professional Diploma in Sports Communication and Fan Engagement
€ 960
10 monthly payments of € 96
EXPERT ADVISORS
Jimmy Sanderson
Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. He actively researches the influence of social media on sport and consults with sport organizations on social media management.
Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
Geoff Wilson
Sports strategist focusing on sports organizations and various businesses involved in sports around the world. He’s currently working in strategic, marketing and communications consultancy roles for clients like UEFA, AFC, FIFA, FIBA and the Ulster Grand Prix.
Mark Bradley
UEFA Mentor. Director of The Fan Experience Company.
CERTIFICATE
Courses' syllabus
Communication Issues in Sports Organizations
MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: The History of Media in Sports Communication and Collaborating with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact
Public Relations in Sports Organizations
MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media
Online Strategy, Branding and Communications
MODULE 1: Trends, research and digital audit
MODULE 2: Digital marketing strategy and online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management
Revenue Generation and Fan Engagement
MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing Attendance Model (GAM)
Why Fan Engagement? Definition, Principles & Rationale
MODULE 1: The Origins of Fan Engagement
MODULE 2: Defining the Fan
MODULE 3: The Rationale for Fan Engagement
MODULE 4: Building a Fan Engagement Strategy
MODULE 1: Club Identity: ‘Same song, different lyrics?’
MODULE 2: Understanding & Engaging with your Fan Base
MODULE 3: Delivering Value in the Fan Experience
MODULE 4: People & Culture
What Is a Fan? Understanding the Nature of Fandom
MODULE 1: Fan v Customer: A love based on friction, emotion and irrationality
MODULE 2: Understanding Fan Behaviour
MODULE 3: Fan Consultation & Structured Dialogue
MODULE 4: Growing Engagement (Data and Measures)
Leadership: Creating & Sustaining a Culture of Engagement
MODULE 1: An introduction to Fan Engagement Leadership
MODULE 2: A Model for Engagement
MODULE 3: Community Engagement
MODULE 4: Embedding Fan Engagement
Learn to
Master central aspects of an external communication strategy.
Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
Create a digital marketing plan.
Build a brand online.
Create a communications and content plan.
Develop a detailed understanding of Fan Engagement: its definition, history, principles, practices & rationale.
Understand the nature of fans and fandom so as to put fans at the centre of club, league and / or national association activity.
Create a Fan Engagement strategy & to design the optimum fan experience including all relevant ‘touch points’ and for all key fan segments.
Create a culture of engagement at an association, league or club (Fan Engagement Leadership).
What does it include?
24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress