Decoding THE GAME

Unwiring the Sports Business

Through different Live Chats curated by our club experts, we will discover what’s going on behind the game.

How are team doctors, nutritionists, analysts and strength and conditioning coaches helping to enhance players and the collective game? How is a club managed from the inside? Get all the insights from those involved in elite football.

Episode 1
Fan Engagement

This is the first episode of this series which will unwire the digital side of the business. Sports teams enjoy a degree of customer loyalty that is the envy of marketers in other industries but they are competing for attention and revenue in the busy entertainment field.

Fans have an enormous variety of entertainment options to choose, and limited patience for experiences that aren’t rewarding.

Thursday, April 30, 2020
6:00 PM GMT+2

With us this time we’ll have as speakers

Mark Bradley – The Fan Experience Company

Geoff Wilson – Founder of Geoff Wilson consultancy

Enric Llopart – Digital Director at FC Barcelona

PROGRAMS

Certificate in Communication in Sports Organizations

Duration: 4 months
Delivered in: English
Price: € 625
MORE INFORMATION

Digital Marketing in Sports

Duration: 2 months
Delivered in: English
Price: € 450
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Sports Ticketing

Duration: 2 months
Delivered in: English
Price: € 450
MORE INFORMATION