The collaboration has been made official today at Camp Nou’s presidential box. From Barcelona Health Hub, Luis Badrinas (CEO), Cristian Pascual (President), Oscar García Esquirol (Vicepresident and Medical Director) and Eva Rosell (General Director) were present. On FC Barcelona’s side, Àngel Riudalbàs (member of the board of directors and responsible for Barça Innovation Hub) and Albert Mundet (Director of Barça Innovation Hub) attended the event.
The alliance will include participation in panels and promotion of Barcelona Health Hub startups at Sports Tomorrow Congress’ startup panel.
Barcelona Health Hub joins as Event Partner at the next edition of Sports Tomorrow Congress, which will take place during the Mobile World Congress in February 2023. Barcelona Health Hub is looking forward to joining as a key partner in the healthcare industry.
The Sports Tomorrow Congress will dive into the key role of human and machine cognition in sports development. It’s aimed at both the athletes themselves, and all those professionals who are part of a wide range of disciplines applied to sport. Barcelona Health Hub joins to provide a vital link between the worlds of both sports and health.
The STC promotes sharing of knowledge between professionals and disciplines applicable to the world of sport and society. Therefore, Barcelona Health Hub will add great value to the STC23 mission.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
This model looks to the future with the requirements and demands of a new era of stadiums, directed toward improving and fulfilling the experiences of fans and spectators, remembering “feeling” and “passion” when designing their business model.
Through the use of computer vision we can identify some shortcomings in the body orientation of players in different game situations.
In the words of Johan Cruyff, “Players, in reality, have the ball for 3 minutes, on average. So, the most important thing is: what do you do during those 87 minutes when you do not have the ball? That is what determines whether you’re a good player or not.”
Muscle injuries account for more than 30% of all injuries in sports like soccer. Their significance is therefore enormous in terms of training sessions and lost game time.
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